What is Content Marketing?

Content marketing is a practice that focuses on producing useful, relevant, valuable content that appeals to a business’s target audience. A way to start a conversation with potential customers before they’ve even got in touch, content marketing reflects values, explains the ins, outs and benefits of services, and creates trust from the very first moment potential customers come into contact with a business. Content marketing may include written, video, or image-based content and uses a consistent voice to build a solid brand identity across platforms and communication channels.


What types of companies can content marketing help?

Whether small or large, any and all companies in any industry could benefit from adding SEO and content to their marketing strategy. Improving consistency across channels and ensuring content produced is of real value and interest to consumers are important steps in building trust in a brand and customer loyalty – two key factors in the success of any business.  


What are the benefits of content marketing?

The benefits of content marketing are widespread as it serves multiple purposes, boosting any brand in several ways. From increasing awareness to telling potential customers the value of your brand and growing your online audience (and therefore visibility) to generating website traffic and driving sales, content marketing is how you give your brand a voice to speak to whoever you want to speak to, be it other businesses or direct customers. 


Are content marketing and social media marketing the same?

In short, no, though they are connected. Content marketing is the content your business uses to talk about what you do – whether that’s videos, photos, or text – and it can certainly be used on social media (Facebook, Instagram, YouTube or any other platform). However, content marketing should be applied across all the platforms and channels you use, including your website and non-digital means, too, so while it may guide your social media content, it’s much more widespread.