What is SEO?

SEO stands for Search Engine Optimisation and is a practice used to prepare your website to be found by search engines like Google, Bing, Yahoo and the rest. This practice involves pretty much every part of your site, from how fast it loads and secure it is and its content, of course. 


What is SEO optimised content?

SEO optimised content means work has been put in to find the right keywords to fit your business and that these keywords have been used strategically and naturally across your website’s content to accurately inform search engines what it’s about. 

The better optimised your website, the higher you’ll rank, and the more people will gain access to it and therefore your services. 


Why is it important to optimise a website?

In the fast-paced world of the internet, businesses big and small are vying for clients’ attention with ever-shorter attention spans. Gone are the days when we would paw over the yellow pages in search of what we needed. Nowadays, everything we need is available at the click of a button.

However, this means that to secure customers, your service has to be behind that one and only button your potential clients are clicking on.  

The most streamlined way of getting there is by putting together a marketing strategy involving content marketing and then employing SEO content writing services to produce content that both resonates with your target audience and gets your business ranked by search engines.